Smart Merch. Measurable Impact.
Give your audience something to tap into.
RockCandy bridges the physical and digital — creating merch-driven experiences that engage fans, unlock access, and deliver live insights.
Whether it’s a tap on a backstage pass, a scan of a shirt sleeve, or a geofenced hotspot at an event, RockCandy makes every moment interactive. Designed for artists, brands, and organizers who want more than just impressions — we turn merch into momentum.
Core Features
Smart merch, custom experiences, and analytics — ONE platform.
Smart Merch
Interactive apparel and accessories that connect fans to digital content, rewards, and experiences — all from a single tap.
Location Based Engagement
Trigger exclusive content and rewards based on where fans are — from venues to VIP zones.
Analytics
See what’s connecting with your audience — see every tap, view, and interaction in real time from your RockCandy dashboard, with insights that go beyond vanity metrics.
Custom Experiences
Build branded content flows using drag-and-drop blocks — from music and merch to polls, forms, and more.
Your Command Center
The RockCandy Admin Panel
Manage all your experiences, view detailed engagement stats, set up merch drops, and control what your fans see — all from one beautifully designed dashboard.
- See engagement by time, location, and device
- Monitor scan counts and top-performing content
- Control landing pages and merch activations
- Multi-experience management with analytics per campaign
- And More...
Built for All Kinds of Creators
RockCandy powers smarter merch and deeper engagement across music, events, brands, and retail.
Bands & Artists
Turn every show or drop into a fan experience. Share exclusive content, music, and merch with one tap.
Events & Festivals
Deliver in-venue activations, scavenger hunts, VIP access, or vendor promotions — no app required.
Experiential Campaigns
Bring pop-ups, product drops, or brand activations to life with scannable merch and live audience data.
Retail & Fulfillment
Add value to every order with scannable packaging or apparel that unlocks experiences and loyalty.
Ready to Launch Smarter Merch?
We’re working with a select group of artists, brands, agencies, and events to shape the future of fan engagement. Want in?
Start Your Experience
You’re not just anybody. Let’s grab a few details.
Prefer email? Reach us directly at info@rockcandy.ink
How It Works
Every RockCandy experience starts with custom merch.
Design Your Merch
We help you create custom apparel, wristbands, or items embedded with scannable tech — ready to activate your experience.
Create Your Experience
Use the drag-and-drop builder to customize your landing page, content blocks, and geofencing.
Activate Your Merch
We tag your merch with QR codes or NFC chips linked to your experience. No apps or passwords required.
Engage & Report
Your audience taps and explores. You monitor views, locations, and engagement in real time from your dashboard.
LiveDesign Your Merch
We help you create custom apparel, wristbands, or items embedded with scannable tech — ready to activate your experience.
Create Your Experience
Use the drag-and-drop builder to customize your landing page, content blocks, and geofencing.
Activate Your Merch
We tag your merch with QR codes or NFC chips linked to your experience. No apps or passwords required.
Engage & Report
Your audience taps and explores. You monitor views, locations, and engagement in real time from your dashboard.
Live“We’ve never seen fans engage with our merch like this. It’s not just a shirt — it’s a backstage pass, a call to action, and a story all in one.”
- Marketing Director, National Tour
FAQ
Got a Question?
Here are answers to common questions about RockCandy and smart merch.
RockCandy is a smart merch platform that transforms apparel, wristbands, stickers, signage, and other branded items into interactive fan experiences. Using embedded QR codes or NFC tags, you can deliver exclusive content, boost engagement, and record everything in real time — no apps or logins required.
No — and that’s on purpose. RockCandy works right in the browser with just a scan or tap — no apps, passwords, or friction. We've got a companion app in the works to better support our advanced engagement features — but the current experience is app-free by design.
Not yet. RockCandy is exclusively available with a merch order — that’s how we activate and deliver your experience. Each item is tagged during production, so there’s nothing extra to set up.
RockCandy lets you embed audio, video, social media posts, contact forms, event info, merch links, and more — all using our drag-and-drop builder. You can even geofence content, schedule drops, or personalize what fans see based on location.
Definitely. RockCandy gives you real-time insights into every scan — including when, where, and what fans engage with. You’ll see views, clicks, video playthroughs, form submissions, and more — all tied directly to your merch and content. It’s everything you need to understand what’s working and how your audience is responding.
We’re currently working with a select group of early partners — artists, event organizers, agencies, and brands — to shape the next wave of smart merch. Hit the “Start an Experience” button above to start the conversation, and we’ll walk you through merch options, experience planning, and what’s possible.
Ready to see it in action?
RockCandy is invite-only right now — but you’re not just anybody, right?