RockCandy Pricing
Pricing based on real-world interaction, with optional analytics layers.
RockCandy is physical engagement infrastructure. You do not pay for seats or generic software access. You pay to deploy a validated engagement system, you pay as real interaction is measured, and you can add deeper analytics visibility when your operation needs it.
1) Deployment
One-time deployment, scoped to your environment.
Every RockCandy deployment is shaped by three things:
- The environment - Where interaction happens and how people encounter it
- The interaction - What people do once they enter, and how that experience is structured
- The scale - How many locations, touchpoints, and interactions the system needs to support
2) Engagement measurement
Pay based on real interaction.
Each deployment includes a starting pool of engagement credits. Additional volume is only needed when you want to continue measuring interaction beyond that initial allocation. Credits are tied to meaningful actions, not passive activity.
Interaction is measured in tiers based on what people actually do:
- Presence signals capture entry and initial interaction
- Intent signals reflect deeper engagement and exploration
- Outcome signals represent actions with clear operational or business value
Presence Signals
Low-friction entry and initial interaction.
- NFC tap or QR scan
- Location-based reveal
- First verified view after entry
Intent Signals
Actions that indicate deeper engagement.
- Media play (audio or video)
- Link out to a destination
- Expanding deeper content sections
Outcome Signals
Actions tied to clear operational or business outcomes.
- Submission (form / lead)
- Check-in or confirmation
- Sponsor CTA completion
Extend measurement
More Engagement Credits are available when you need more volume.
Most deployments start with included volume, then extend based on real interaction patterns. We recommend the right engagement credit refresh volume during scoping to match expected traffic and desired outcomes.
3) Analytics & Visibility
Dashboard visibility is included. Deeper analytics is optional.
Every deployment includes a baseline dashboard so your team can see entry activity, touchpoint performance, and deployment-level interaction patterns.
If you need deeper operational reporting, advanced analytics can be added as a subscription layer. This expands visibility across progression paths, location comparisons, repeat behavior, and exportable reporting.
Included by default
Baseline dashboard
- Entry activity across the deployment
- Touchpoint-level performance
- Basic interaction visibility
- Deployment-level overview for operators
Optional expansion
Advanced analytics layer
- Progression path and journey breakdowns
- Location and environment comparison
- Repeat behavior and return patterns
- Exportable reporting for internal teams
- Ongoing visibility as deployments evolve
Need a walkthrough of advanced visibility options? We can scope the right analytics layer for your deployment.
4) Entry Points and Content Production
Entry points drive interaction. Production supports the experience.
Entry Points
Physical touchpoints
Entry points are where interaction begins. They can be physical or digital touchpoints that route people into the deployment, including QR, NFC, signage, and smart merch.
RockCandy provides production and preparation support for entry-point assets, including material selection, placement strategy, and deployment-readiness checks so each touchpoint performs clearly in the real environment.
If you already have physical assets, bring-your-own is fully supported and validated during scoping.
Wearables
Apparel and smart merch
Wearables and merch items designed to carry persistent entry points that support ongoing interaction and repeat engagement.
Large-Format
Banners and signage
High-visibility placements that make entry points obvious in busy environments and route people into the right experience path.
Tap Objects
NFC keychains, badges, tokens
Tap-ready objects built for fast access, credentialing, and durable in-person interaction across events and operational settings.
Production
Activation-first media
Some deployments can reuse existing assets. Others need original media created specifically for how people enter, move through, and return to the activation.
RockCandy provides full-service production with filmmakers, photographers, and designers built to live inside the activation, not just alongside it.
Production is scoped separately and not required for every deployment.
Video
Mobile-first storytelling
Short-form narratives, hero moments, ambient loops, and sponsor features — created for in-environment interaction.
Photo + Pano
Still and immersive capture
Location, lifestyle, product, and environment photography including pano and immersive capture when needed.
Design
Activation assets + touchpoints
Visuals for in-activation content and physical entry points (QR/NFC, signage, smart merch) designed to invite interaction.
Common questions
Pricing basics
If you’re wondering whether you’re “buying software,” you’re asking the right question. Here are the shortest answers.
Are we buying software? +
No. You’re engaging RockCandy to deploy and operate a validated engagement system. The platform is the infrastructure we use to connect entry points, deliver content, and measure engagement.
Do we get logins? +
Yes. Every deployment includes dashboard visibility for core activity and touchpoint performance. Advanced analytics is available as an optional subscription layer when you need deeper reporting.
What does “deployment” include? +
Deployment covers setup and readiness: routing, configuration, logic, testing, measurement visibility, and included engagement volume. Production and physical entry points are scoped separately when needed.
Are deployments and volume shared across deployments? +
No. Deployments and engagement volume are scoped per deployment so signals remain clear and actionable.
What happens if we run out of volume? +
Your deployment stays live. Entry points still route correctly and content still loads. Engagement measurement pauses until volume is refreshed. Auto-refresh is available to prevent interruptions during high-traffic windows.
Can we bring our own QR/NFC? +
Yes. We’ll validate compatibility and performance during scoping.
Ready to deploy validated engagement in a real environment?
Tell us the environment, how people enter, and what “success” means. We’ll recommend a coherent first deployment and the right measurement volume — without turning you into a software buyer.