CUSTOM EXPERIENCE DOESN’T MEAN CUSTOM SOFTWARE.
RockCandy engagements are scoped around the experience we’re creating, where and how audiences enter it, how much production is required, and what needs to be measured and supported over time.
Experience Pricing
What Shapes the Cost?
RockCandy experiences are scoped around what you’re creating, what it takes to connect audiences to it, and what needs to happen before and after launch. Four things usually have the biggest effect on cost.
Experience Scope
What Are We Creating?
A focused experience may need only a few pieces. A multi-scene environment, contextual journey, or experience spanning multiple locations, audiences, or parts of an event requires more planning and production.
Entry & Physical Assets
How Does the Audience Enter?
QR codes, NFC-enabled objects, merchandise, signage, credentials, installations, and other physical assets can be incorporated where they make sense. Cost depends on what already exists and what needs to be produced.
Creative & Production
What Already Exists?
Existing media and creative can often become part of the experience. When the concept calls for original video, photography, design, immersive media, or other creative production, that work is scoped with the experience.
Operation & Measurement
What Happens After Launch?
Duration, expected audience scale, reporting needs, ongoing content changes, experience evolution, and additional data requirements can affect how the experience is operated and priced over time.
What's Included
The Experience Comes First.
Every RockCandy engagement starts with planning the experience and deploying it on the RockCandy platform. Baseline measurement and launch support are part of the engagement, with additional production, reporting, and ongoing operation scoped when the experience requires them.
Included
Every RockCandy Experience
- Experience planning and structure
- RockCandy platform deployment
- Baseline engagement measurement and reporting
- Launch support
When Needed
Additional Scope
- Physical asset production and preparation
- Original video, photography, design, or immersive media
- Advanced analytics, reporting, or data requirements
- Ongoing content, experience evolution, and operation
- Special integrations or production requirements
Custom-scoped doesn't mean custom-developed. RockCandy experiences run on the existing RockCandy platform, so we're pricing the experience, not rebuilding the technology every time.
Pricing Questions
A Few Things Worth Knowing.
RockCandy pricing is based on the digital experience we’re creating, not software seats or a standard SaaS plan. Here’s how scope, production, measurement, and ongoing operation affect what you pay.
Are we buying software?
No. You’re engaging RockCandy to create and operate a digital experience. The RockCandy platform is the infrastructure underneath the experience, not a generic software subscription your team has to manage.
How is a RockCandy experience priced?
Pricing is scoped around the experience itself, including its complexity, entry points and physical assets, creative or production needs, expected audience scale, measurement requirements, and how long the experience needs to operate.
Is measurement included?
Yes. Every RockCandy experience includes baseline engagement measurement and reporting. Advanced analytics, custom reporting, data access, or additional measurement requirements can be scoped when needed.
Do we get access to the platform?
Depending on the engagement. RockCandy can provide access to relevant experience performance and reporting without requiring your team to operate the experience infrastructure itself.
Can we use our own content and physical assets?
Yes. Existing media, creative, signage, merchandise, QR codes, NFC-enabled objects, and other assets can be incorporated when they fit the experience. We’ll identify anything that needs to be created, modified, or validated during planning.
Do we need ongoing operation or support?
Not always. Some experiences are focused and time-limited. Others evolve across events, campaigns, seasons, releases, or ongoing programs. Continued operation is scoped when the experience requires it.
Can we start small and expand later?
Yes. An experience can begin with a focused scope and evolve with new content, entry points, locations, scenes, partners, or measurement needs without rebuilding the underlying platform.
Tell Us What You’re Planning. We’ll Price the Experience.
Share what you want to create, where your audience connects with it, and what the experience needs to accomplish. We’ll define the scope and give you a clear cost before the work begins.
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