Straight Answers to Common Questions.

RockCandy is a platform for creating, operating, and measuring digital experiences connected to what audiences are already engaging with. Experiences can range from a focused interaction to multi-scene environments that use content, context, location, physical assets, partners, and different entry points.

Physical-to-digital describes experiences that connect something in the physical environment to a digital experience. You may also hear the term “phygital” used for similar experiences that blend physical and digital interaction. With RockCandy, a physical-to-digital experience might begin with signage, merchandise, a credential, product packaging, an installation, or another connected asset and continue in the browser through QR, NFC, or another entry method.

• The physical asset or environment creates the point of connection
• The digital experience adds content, interaction, access, context, or participation
• RockCandy measures how audiences engage after they enter the experience

No. RockCandy is an experience platform and production capability, not a channel-management or advertising agency. We work with brands, producers, agencies, event teams, creators, and other partners to create the digital experience around what they are already producing.

Not as a traditional SaaS product. RockCandy uses its proprietary platform to produce, deploy, operate, and measure experiences. You engage RockCandy around the experience rather than purchasing software seats or a generic platform subscription your team has to administer.

A RockCandy experience is what the audience enters and engages with. It might be a focused piece of content, an interactive journey, a multi-scene digital environment, an extended story world, a sponsor experience, or several independent or connected experiences built around the same activation, event, team, release, or project.

• Connected: enter through QR, NFC-enabled objects, direct links, or connected assets
• Interactive: explore content, environments, access, participation, and actions
• Adaptive: use source, location, and context when they add meaning
• Measured: understand how audiences engage across the experience

Start with the experience, not the technology. Tell us what you are planning, where the audience connects with it, and what you want them to experience or what you need to understand. We will help determine the structure, entry points, content, context, measurement, and production requirements.

Not necessarily. QR codes and NFC-enabled objects are common ways into RockCandy experiences, but direct links and other connected assets can work too. The entry method should fit the audience, environment, and experience rather than determine the experience itself.

• QR works well when visible, immediate access makes sense
• NFC works well when an object or physical asset is naturally part of the experience
• Direct links can connect audiences from digital media, communications, broadcasts, and other channels

No. RockCandy experiences run in the browser. Audiences can enter through QR codes, NFC-enabled objects, direct links, and connected assets without installing a dedicated app.

We start by understanding the audience, environment, existing creative, desired experience, and measurement goals. From there we shape the experience, identify what needs to be produced or connected, deploy it on RockCandy, test it, and launch.

The platform provides the structure for how audiences enter an experience, how content and scenes are organized, how context can affect what they see, how physical and partner assets are connected, how experiences evolve, and how engagement is measured.

• Entry through QR, NFC-enabled objects, direct links, and connected assets
• Focused experiences, multi-scene environments, and guided paths
• Source, location, and contextual experience behavior
• Physical asset, partner, and sponsor attribution
• Experience updates and evolution over time
• Engagement measurement across the experience

No. A RockCandy experience can be a single focused interaction, a multi-scene environment, several independent experiences, or a connected journey. The platform supports the structure that fits the experience rather than forcing every project into the same model.

No. Content is part of a RockCandy experience, but it is not the entire product. RockCandy can connect entry sources, scenes, context, locations, physical assets, partners, interaction, evolution, and measurement around the content.

Depending on the engagement. RockCandy can provide access to relevant experience performance and reporting without requiring your team to become administrators of the underlying experience infrastructure.

No. Some experiences have a defined launch and end date and need little ongoing operation. Others change over time, introduce new content or experiences, or remain active across events, seasons, releases, or programs. Ongoing operation is scoped only when the experience requires it.

Sometimes. Ongoing engagements make sense when RockCandy is continuing to operate, update, measure, or evolve an experience. A retainer is not required simply because the experience runs on the RockCandy platform.

Yes, when the experience requires it. RockCandy can scope original video, photography, design, immersive media, signage, merchandise, NFC-enabled objects, and other connected assets. Existing creative and physical assets can also be incorporated when they fit the experience.

Yes. RockCandy can work alongside existing agencies, producers, creative teams, event partners, fabricators, and other vendors. The goal is to make RockCandy part of the experience architecture without requiring you to replace partners that are already doing their jobs well.

No. RockCandy does not need to manage your channels, advertising, or general marketing program. Ongoing RockCandy work is tied to producing, operating, measuring, or evolving the experience itself.

RockCandy measures observable engagement across entry sources, content, scenes, locations, connected assets, partners, and defined outcomes. Measurement is organized around Presence, Intent, and Outcome so engagement depth can be understood consistently.

RockCandy uses defined metrics such as Verified Presence Events (VPE), Unique Verified Presence (UVP), Activation Rate, and Outcome Confirmation Rate (OCR) so teams can quickly understand performance without building a custom analytics model for every experience.

Yes, when the experience and available context support it. RockCandy can compare engagement across sources, locations, logical assets or creative runs, content, experiences, partners, and sponsors so teams can understand where performance differs.

RockCandy focuses on observable interaction within digital experiences and the contexts connected to them. Personal information is only collected when someone chooses to provide it through a form, submission, or opt-in. Measurement is focused on experience engagement rather than building personal identity profiles.

Deeper analytics, custom reporting, data exports, or row-level data access can be scoped when an organization needs to analyze RockCandy data outside the standard reporting model or connect it to external systems.

Pricing is scoped around the experience itself, including its complexity, entry points and physical assets, creative or production needs, expected audience scale, measurement requirements, and how long the experience needs to operate.

Timing depends on scope, production requirements, integrations, and what already exists. A focused experience using existing creative can move much faster than a multi-scene environment requiring original media, physical production, multiple locations, or special integrations. Timing is defined during planning before production begins.

Yes. An experience can begin with a focused scope and evolve with new content, entry points, locations, scenes, partners, or measurement requirements without rebuilding the underlying platform.

Bring the context. Tell us what is happening, who the audience is, what already exists, and what you want the experience to accomplish. You do not need to arrive with a technical specification or decide whether the answer is QR, NFC, location, or something else.