Work

Experiences in the world

Proof beats promises. These are just some of our real-world deployments that show how entry points, interaction, and return paths come together.

Smart Merch Activation

The Losers Club — Smart Merch Early Access

NFC-enabled apparel used as an early-access gateway, turning physical merch into a repeat engagement loop.

The Story

Smart merch was used as the primary entry point for early access to new music and social channels. The experience was designed to go beyond novelty — creating clear value for fans while enabling repeat interaction over time.

Proof

Merch functioned as a durable entry point beyond the initial release
Experience supported repeat taps and sharing
Engagement extended beyond the original event moment

What we built

NFC-enabled apparel with QR fallback
Early-access content unlocks
Persistent experience hub for future releases

Event Experience

Youth on Record — Block Party VIP Experience

NFC-enabled VIP credentials unlocking exclusive content, access zones, and sponsor interactions.

The Story

VIP passes acted as durable entry points during a nonprofit block party, routing attendees into exclusive content and access flows. The experience extended beyond the event itself, giving sponsors measurable exposure and attendees continued access afterward.

Proof

VIP credentials retained value after the event
Sponsors gained measurable interaction surfaces
Attendees maintained access to the organization’s work

What we built

NFC-enabled VIP credentials
Exclusive access and content flows
Sponsor interaction modules

Launch Experience

The Losers Club — Limited Release Apparel Drop

A limited-edition merch drop paired with an experience that continues delivering value after purchase.

The Story

The launch combined QR and NFC entry points with exclusive content access, transforming a one-time purchase into a lasting connection. Fans retained access to updates, drops, and future releases without needing a rebuild.

Proof

Merch purchase became a durable access point
Launch did not collapse after initial release
Fans retained a reason to return

What we built

Launch hub with controlled access
Exclusive content unlocks
Follow-on prompts for future drops

Smart Merch Activation

Dawg Nation — DawgBowl Championship Apparel

Championship apparel designed as a long-term engagement artifact for a nonprofit tournament.

The Story

NFC-enabled championship apparel acted as a take-home entry point, extending engagement well beyond the event itself. As apparel traveled with participants, the experience reached new geographic audiences organically.

Proof

Engagement continued after the event ended
Geographic reach expanded organically
Physical artifact maintained relevance over time

What we built

NFC-enabled championship apparel
Exclusive post-event content unlocks

Media / Film Experience

Saturdays — Theatrical Release Experience

A pre-release film experience combining smart merch, teaser access, redeemables, and location-aware interaction.

The Story

Experience development is running in parallel with film production. Smart merch and collectibles route early supporters into teaser content, redeemable VIP access, and a scavenger hunt tied to shooting locations.

Proof

Experience designed to evolve alongside production
Early supporters rewarded without revealing spoilers
Multiple interaction modes supported over time

What we built

NFC-enabled posters and apparel
Teaser trailer access
Redeemable VIP screening access
Virtual scavenger hunt
Evolving experience hub

Want RockCandy for your launch or event?

Tell us the moment, the entry point, and what you want people to do. We’ll recommend a pattern and show how we’d deploy it.