RockCandy Anyone can post. We build experiences.
RockCandy designs and operates interactive brand and event experiences that turn real-world attention into intentional actions and measurable engagement.
No apps. No guesswork. Just real-world engagement you can see and build on.
The Framework
Attention is scarce. Physical attention is even scarcer. Without intent, real-world engagement turns into noise. RockCandy exists to replace guesswork with designed outcomes.
Architect
Every Experience starts with intent.
- The Experience
- The audience
- The moment
- The outcome
Before anything is produced, we define the Experience itself — who it’s for, where it lives, and what attention is supposed to result.
Produce
This is where the Experience gets built.
- Content
- Physical touchpoints
- Merch & artifacts
- Activation paths
Content, physical touchpoints, merch, and activation paths are built together to form a single interactive experience — designed to guide attention, not just attract it.
Evolve
Launch isn’t the end — it’s the signal.
- Engagement signals
- Audience behavior
- What sticks
- What gets better next
Once the Experience is live, we pay attention to how people actually interact with it — turning real engagement into insight teams can act on, share, and build on.
Featured Work
Event Experience
Kindry Construction — Company Rebrand Event
A coordinated rebrand reveal using QR-enabled entry points and timed content delivery.
Context
- Corporate rebrand moment
- Mixed audience familiarity with QR
- Precision timing required
Proof
- Coordinated reveal executed without printed materials
- Attendees accessed structured event information easily
- Post-event access supported continued brand messaging
Experiences
Experience Patterns aren’t templates or packages. They’re proven ways experiences get deployed when attention is physical, and worth designing for.
Launch Experience
Focused interactive launchesBuilt to introduce a brand, product, or idea through a focused, interactive launch experience.
- • Narrative
- • Core content
- • Entry touchpoints
- • Clear action
Event Experience
Live event experiences that work before, during, and after.Conferences, festivals, pop-ups, and live brand events where audience engagement matters.
- • On-site touchpoints
- • Physical markers
- • Audience moments
- • Post-event continuity
Brand Presence
A brand that doesn’t reset every season.Experiences replace one-off campaigns with a living system. Audiences return to because it keeps working.
- • Ongoing touchpoints
- • Signals over time
- • Audience return paths
Smart Merch Activation
Physical merch that carries an interactive experience.Merch that carries interactive experiences through embedded touchpoints.
- • Physical artifacts
- • Embedded experiences
- • Repeat interaction
- • Measurable engagement
When attention matters, design for it.