Rock Candy

Event Overview

93.3 KTCL Not So Silent Night 2024 — Ogden Theater - Denver, CO • December 12, 2024

The Losers Club — Denver’s own pop-punk disruptors — lit up 93.3 KTCL’s Not So Silent Night in December 2024, playing alongside Franz Ferdinand and Almost Monday. With just 25 RockCandy-enabled shirts in circulation, they turned a local gig into an extended digital activation.

Each shirt tapped into a custom mobile experience featuring a Spotify playlist and a mini video game custom built by RockCandy for the Losers Club, which saw 65 views and 168 plays during the campaign. Completing the game unlocked a QR code redeemable for exclusive merch at the table.

Despite no post-show promotion, the experience logged 112 total scans, 85 unique sessions, and dozens of repeat visits in the weeks that followed. The band also raised $147 for Youth on Record through merch sales that night.

And while the 25 smart shirts powered the engagement, all merch sold out, including 100 stickers, 25 standard tees, and 3 custom skateboard decks — proof that the drop elevated the entire table.

Smart Merch Drop

For this one-night-only event, The Losers Club rolled out a full merch drop — powered in part by RockCandy:

25 NFC-enabled shirts limited edition design with embedded RockCandy triggers
25 event shirts with custom design available only at the venue (non-interactive)
100 stickers (non-interactive)
50 Free giveaway koozies, available by completing the mobile game
3 custom skateboard decks were offered as premium fan items — not RockCandy-enabled this time, but they easily could’ve been.

Everything sold out.

The smart shirts became a centerpiece of interaction, while the broader merch lineup extended the brand’s reach and gave fans multiple ways to engage. RockCandy helped turn a merch table into a digital experience hub — no app required.

Results

Even without signage and light pre-show social media promotion, the smart merch made an impact:

112 total scans recorded
79 unique sessions
30%+ repeat visits — fans came back after the event
168 game plays from 65 views
17 cities across 6 regions engaged
Dozens of koozies claimed after players unlocked the reward
$147 raised for Youth on Record, from merch sales linked through the experience

One gig.

Why It Mattered

With only 25 RockCandy-enabled shirts, The Losers Club showed how even a small drop can drive big engagement.

This wasn’t a massive national tour — it was a one-night regional gig — but the results told a different story. Fans tapped into the shirts, launched a custom mobile game, claimed free koozies, and helped sell out every piece of merch at the table, including limited stickers and skateboard decks.

And it didn’t happen in a vacuum. Sharing the stage with acts like Franz Ferdinand and Almost Monday, The Losers Club didn’t just show up — they stood out. RockCandy helped them turn a merch table into an interactive moment that deepened fan connection and boosted sales without relying on paid promotion.

In a scene that values authenticity and energy, RockCandy gave the band one more way to deliver both.

Powered by RockCandy

The experience used the RockCandy platform’s smart merch toolkit:

NFC-triggered mobile experiences with no install or sign-in required
Custom content stack featuring a Spotify embed and custom mobile game
Light gamification with QR-based reward system
Passive engagement analytics to measure impact without interrupting the vibe
Basic geofencing to customize content for in-venue visitors

“We didn’t tell anyone what it did — and they still found it. It turned into this low-key treasure hunt, and people were hyped. Definitely want to do it again.”
— Merchandise Manager, The Losers Club