Make Your Merch Smarter

Elevate event experiences with Smart Merch Backed by the RockCandy Platform. NFC or QR enabled apparel, wristbands, and giveaways. One tap. All access.

Physical to Digital

Turn Merch Into Continued Engagement

Badges, wristbands, shirts, posters — if it can hold a code or tag, it can launch a RockCandy experience. With one tap or scan, every item becomes more than merch: it transforms your attendees into digital brand ambassadors.

Use triggers where they matter most: exclusive perks, sponsor activations, scavenger hunts, or post-event follow-ups. Don’t just give away stuff — elevate experiences and AMPLIFY your reach!

Why Add NFC or QR to Merch?

Focused, and measurable — physical triggers that enhance your activations without adding app friction.

Instant Access

One tap or scan connects fans to content, offers, and VIP perks — no downloads, no logins.

Memorable Moments

Turn shirts, wristbands, or badges into interactive souvenirs that spark repeat engagement.

Sponsor Value

Drive redemptions and capture engagement data that rolls up into sponsor-ready ROI reports.

Real-Time Insights

See taps, unique visitors, and top content by time and location right in your dashboard.

How Merch Triggers Work

Choose the Moment

Decide where a physical trigger adds value: VIP access, scavenger checkpoints, sponsor perks, or post-event re-engagement.

Pick the Item

Badges, wristbands, tees, stickers, table tents, or packaging — anything scannable can launch your experience.

Map the Content

Use drag-and-drop to connect the trigger to maps, media, forms, rewards, or gated content by time/location.

Encode & Launch

We generate NFC/QR links and test flows. Distribute items and go live — One Tap. All Access.

Live

Examples

A few ways teams add optional physical triggers to RockCandy experiences.

Branded Apparel

Tap enabled merch to unlock VIP maps, schedules, and backstage content tied to time or location.

Sponsor Giveaways

Branded stickers and swag trigger offers, surveys, or instant redemptions — all tracked.

Scavenger Hunt

Stage or booth markers become tap-to-progress checkpoints for hunts and games.

FAQ

Got a Question?

Answers to common questions about RockCandy’s event engagement platform and ROI analytics.

Do I need merch to use RockCandy?

No. RockCandy is fully functional without merch — but our smart merch option takes it next level. Imagine wristbands that unlock zones, shirts that drop exclusive tracks, or stickers that carry the story forward. That’s where digital and physical truly merge.

What items can be NFC/QR enabled?

Badges, wristbands, apparel, stickers, posters, table tents, or packaging—if it can display a code or hold a tag, it can trigger an experience.

How are triggers connected to content?

Each item encodes a secure RockCandy link mapped in your dashboard to specific content, rewards, or zones. You can time-gate or location-gate access as needed.

Will this change my attendee experience?

Attendees still tap or scan with no app and no login. NFC/QR simply adds another way to launch experiences from the physical world.

Can you help with production?

Yes—we can advise on NFC or QR setup and work directly with our print partners. If you already have a merch or print partner, we’ll provide encoding and testing guidance.

Elevate your event with Smart Merch by RockCandy.

Use NFC or QR enabled items and amplify your activations.

Start Your Experience

Let’s grab a few details.

Prefer email? Reach us at info@rockcandy.ink