How RockCandy Works

Plan the moment, launch the link, add smart merch — then watch engagement roll in. No app. No login.

The TL;DR

A Link That Becomes an Experience

Share a short link or QR and let fans tap into maps, schedules, media, offers, and more — in seconds. If you want to go bigger, add NFC/QR to merch, badges, posters, or signage for instant, in-the-wild entry points.

Everything runs in the browser. You control the flow — by time, by place, or by action — and update content live without redeploying anything.

Five Steps from Idea to Impact

Use RockCandy end-to-end or plug us into what you already do. Smart merch is optional — the magic works either way.

Plan the Moment

Pick what you want people to do: find stages, unlock tracks, vote on a setlist, grab a perk, or join your list.

Build with Blocks

Drag-and-drop content blocks (video, audio, forms, schedules, maps). Gate by time or location when needed.

Publish Your Link

Get a shareable short link and QR. Post it, print it, or display it on screens across your event.

Add Smart Merch

Map NFC/QR tags to your experience for tap-to-open magic on shirts, badges, wristbands, stickers, and signage.

Popular

Measure & Iterate

Track scans, unique sessions, redemptions, and top content. Tweak live — keep momentum going after the event.

Live

Onsite: Tap or Scan

Two simple entry points. Use either — or both.

QR Codes

Instant, universal, printable anywhere — posters, slides, table tents, badges, shirts. Perfect for fast deployment and wide access.

  • Great for signage and handouts
  • Works across iOS and Android
  • Pairs with short links for social

NFC Taps

Premium, magical feel — tap to open with no camera. Ideal for VIP credentials, wristbands, and limited-drop merch.

  • Frictionless “wow” factor
  • Durable for multi-day events
  • Works alongside QR seamlessly

Control Access with Rules

Guide the journey. Unlock content by the right place, time, or action — then keep the story going after the event.

Time-Gating

Drop schedules, timed reveals, and limited-time perks.

Geo-Gating

Unlock content inside venues, zones, or tour stops.

Action-Gating

Reward form submissions, scavenger progress, or redemptions.

See What Hits — Live

Real-time scans, sessions, redemptions, device mix, and geo heatmaps. Export snapshots for your team and sponsors.

Engagement

Unique sessions, session length, top content.

Redemptions

Offer views, CTR, and completed claims.

Geo Insights

Zone entry, city spread, and route trends.

FAQ

Got a Question?

Answers to common questions about RockCandy’s event engagement platform and ROI analytics.

Does RockCandy require an app?

No. RockCandy runs in the browser. Fans tap or scan to open your experience instantly — no app, no login.

What about NFC vs. QR?

Both work great. NFC unlocks tap-to-open magic on most modern phones. QR codes are universal and easy to deploy. Many teams use both.

Can I gate content by time or location?

Yes. You can time-gate (e.g., during set times) and geofence content to zones or venues. Perfect for tours, festivals, and scavenger hunts.

Do I need merch for this to work?

No. You can run RockCandy with just a link or QR code. Smart merch is optional and elevates engagement when you want it.

What data do I get?

Real-time analytics: scans, unique sessions, top content, redemptions, device mix, and geo heatmaps. Exportable for sponsors.

Can you help with printing and encoding?

Yes. We can produce or coordinate NFC/QR items, provide encoding guidelines, and test flows end-to-end with your team.

Ready to launch your first RockCandy experience?

Start with a link or go big with smart merch. Either way, it’s one tap to all access.

Start Your Experience

Let’s grab a few details.

Prefer email? Reach us at info@rockcandy.ink