RockCandy Metrics
Physical engagement metrics that map to real outcomes.
RockCandy defines a practical measurement layer for real-world environments so teams can validate presence, understand engagement depth, and confirm outcomes without turning people into identity profiles.
The Gap
Digital metrics are abundant, but physical interaction is often reduced to assumptions. These metrics validate what happened on-site and what changed because of it.
The Principle
Measure observable actions, not passive background noise. Count behavior people intentionally perform in context.
The Benefit
Get location-level clarity, repeat interaction signals, and sponsor-ready reporting that teams can use to improve decisions.
Signal Model
Presence -> Intent -> Outcome
We organize engagement into three operational layers so reporting stays consistent and actionable across locations, campaigns, and sponsors.
Layer 1
Presence
Confirm interaction occurred in a defined physical environment.
- Entry interaction in environment
- Location-aware reveal or unlock
- First verified content view after entry
Layer 2
Intent
Capture deliberate actions that show interest or time investment.
- Media play
- Expanded content interactions
- Outbound link actions
- Save or bookmark behavior
Layer 3
Outcome
Track explicit actions tied to operational or business value.
- Form submission
- Claim or redemption
- Check-in or confirmation
- Sponsor CTA completion
Canonical Metrics
Metrics designed for real environments
These metrics support location-to-location comparison, sponsor reporting, and practical iteration.
Metric
Verified Presence Events
Count of verified in-environment entry interactions in a defined time window.
- Use for total validated attention volume
- Pair with UVP to separate repeat from distinct visitors
Example
Example: 420 VPE at Store #12 during a weekend activation.
Metric
Unique Verified Presence
Count of distinct validated visitors in a physical environment during a defined window.
- Use for distinct visitor volume
- Useful for comparing locations with different traffic profiles
Example
Example: 260 UVP at Store #12 over 7 days.
Metric
Activation Rate
Percent of validated visitors who take a meaningful next action beyond entry.
- Converts presence into interaction quality
- Most reliable when entry behavior is consistent across locations
Example
Example: 78 intent actions from 260 UVP = 30% activation rate.
Metric
Outcome Confirmation Rate
Percent of validated visitors who complete an explicit outcome action.
- Designed for sponsor and operator reporting
- Only counts outcomes people intentionally complete
Example
Example: 18 outcomes from 260 UVP = 6.9% confirmation rate.
Privacy and Consent
RockCandy measures observable interaction in physical environments. Personal data is collected only when a person explicitly provides it through forms, submissions, or opt-ins.
Want these metrics in your deployment?
Share your environment, entry points, and desired outcomes. We will recommend a coherent activation and reporting model around these canonical metrics.