RockCandy 
Attention Isn’t Engagement.
RockCandy measures observable interaction across entry points, content, context, locations, and experiences so you can see what audiences chose to engage with, how that engagement developed, and what outcomes follow.
How We Mesure
Go Beyond Attention. Measure the Engagement.
The Gap
Attention tells you someone was there. It doesn’t tell you what happened next.
Reach, impressions, views, and traffic can show exposure. They don’t explain how someone moved through an experience, what held their interest, whether they returned, or what action followed.
The Principle
Measure intentional interaction.
RockCandy measures observable actions audiences choose to take in context, from entering an experience and exploring content to returning, unlocking access, engaging with partners, or completing an outcome.
The Benefit
Understand Engagement Performance.
Connect engagement back to its source, content, location, context, and experience. Compare performance, understand return behavior, measure partner participation, and use that evidence to improve what happens next.
Engagement Model
Presence -> Intent -> Outcome
RockCandy organizes observable engagement into three layers so teams can distinguish initial entry from deeper interaction and explicit outcomes across experiences, locations, sources, and partners.
Layer 1
Presence
Confirm the experience began.
- Entry through a connected source or asset
- First verified experience view after entry
- Location-aware reveal or access when enabled
Layer 2
Intent
Measure deliberate exploration and participation.
- Media and content engagement
- Movement into deeper scenes or experience paths
- Interactive actions and unlocks
- Return engagement
Layer 3
Outcome
Track explicit actions tied to a defined objective.
- Submission, claim, or redemption
- Check-in or confirmation
- Partner or sponsor action
- Other experience-specific completion events
Canonical Metrics
A Consistent Language for Engagement.
RockCandy uses defined metrics so teams can quickly understand presence, engagement depth, and outcomes without building a custom analytics model for every experience.
The same measurement vocabulary can be used across experiences, locations, assets, and partners, making performance easier to compare and reporting easier to understand.
Metric
Verified Presence Events
Count of verified in-environment entry interactions in a defined time window.
- Use for total validated attention volume
- Pair with UVP to separate repeat from distinct visitors
Example
Example: 420 VPE at Store #12 during a weekend activation.
Metric
Unique Verified Presence
Count of distinct validated visitors in a physical environment during a defined window.
- Use for distinct visitor volume
- Useful for comparing locations with different traffic profiles
Example
Example: 260 UVP at Store #12 over 7 days.
Metric
Activation Rate
Percent of validated visitors who take a meaningful next action beyond entry.
- Converts presence into interaction quality
- Most reliable when entry behavior is consistent across locations
Example
Example: 78 intent actions from 260 UVP = 30% activation rate.
Metric
Outcome Confirmation Rate
Percent of validated visitors who complete an explicit outcome action.
- Designed for sponsor and operator reporting
- Only counts outcomes people intentionally complete
Example
Example: 18 outcomes from 260 UVP = 6.9% confirmation rate.
Privacy and Consent
RockCandy measures observable interaction within digital experiences and the contexts connected to them. Personal information is only collected when someone chooses to provide it through a form, submission, or opt-in.
Measurement focuses on how people engage with the experience, not on building personal identity profiles.
Measure More Than Attention.
Tell us what you’re creating, how audiences connect with it, and what you need to understand. We’ll shape the experience and measurement around the engagement that matters.