RockCandy 
THE FINAL CUT ISN’T FINAL.
RockCandy connects audiences to digital experiences around film, games, broadcast, music, and media that can begin during production, evolve through release, and continue beyond the finished work.
Your Media Is the Center. Not the Boundary.
A film, broadcast, game, release, performance, or artist gives the audience something to connect with. RockCandy extends that connection into digital experiences that can exist before, during, and after the primary media experience.
Production content can open behind-the-scenes access. Broadcasts can connect viewers to experiences beyond the screen. Games can extend worlds outside the game itself. Music can connect listeners to artists, releases, live experiences, and everything surrounding the work.
The media stays at the center. RockCandy opens access to everything around it.
Extended Media Experiences
Fourth Wall: Optional.
RockCandy gives media and entertainment room to extend beyond the primary work. Stories can move into new environments, audiences can enter through different places and objects, and the experience can evolve without changing the work at its center.
Story Worlds
Take the World With You
Extend characters, environments, narratives, and fictional worlds beyond the screen, game, or primary work.
- Create multi-scene digital worlds and extended story environments
- Reveal different parts of the experience through location, context, or entry source
- Connect releases, episodes, games, and other media to experiences that evolve over time
Behind the Work
Go Behind the Production
Give audiences access to the people, process, and material surrounding the finished work.
- Share production diaries, interviews, creator commentary, concept material, and behind-the-scenes media
- Open access to previews, alternate material, early releases, and evolving content
- Evolve experiences as production moves toward launch and beyond
Crossover
Let the Experience Cross Over
Connect media to places, objects, broadcasts, merchandise, collectibles, and other parts of the audience’s world.
- Use posters, packaging, merchandise, collectibles, screenings, and installations to open experiences
- Use location and context to change what audiences discover after they enter
- Connect experiences across media, events, physical environments, and digital channels
Participation
Step Inside the Experience
Let audiences explore and participate inside the extended experience rather than simply consume additional content.
- Create interactive worlds, guided journeys, discovery, challenges, and audience-driven paths
- Adapt experiences based on where, when, or how someone enters
- Integrate creators, characters, partners, sponsors, and media directly into the experience
RockCandy experiences run in the browser, so audiences can enter through QR codes, NFC-enabled objects, direct links, and connected media or promotional assets without downloading an app. Location and context can shape the experience after entry when the story calls for it.
Across The Lifecycle
From Rough Cut to Red Carpet.
RockCandy experiences can change as the work changes, giving audiences different ways to connect during production, at release or broadcast, and as the story, artist, game, or media continues.
Production
Bring Audiences In Early
Use behind-the-scenes material, previews, creator access, production locations, early supporter experiences, and evolving content to build connection before the finished work arrives.
Release & Live
Make Launch Part of the Experience
Connect premieres, broadcasts, releases, game launches, performances, and other launch points to content, access, locations, merchandise, partners, and live digital experiences.
Beyond
Keep the World Moving
Continue the experience after release, broadcast, performance, or launch with new content, extended worlds, location-based experiences, collectibles, future releases, and new reasons to return.
Partners And Sponsors
Place Partners Inside the Experience.
Brand partners, sponsors, distributors, venues, and promotional partners can become part of the extended experience instead of sitting outside it as another placement.
A partner might have a branded environment inside a larger digital world, unlock exclusive content, connect to a premiere or broadcast, appear through merchandise or collectibles, support a location-based experience, or become part of the way audiences discover more of the work.
RockCandy can attribute engagement back to those partner experiences, giving collaborators a clearer view of how audiences interacted with their role around the media.
See What Happens Beyond the Screen.
RockCandy measures how audiences enter, explore, return to, and engage with extended media experiences across content, locations, connected assets, and partners. Go beyond views, streams, impressions, and reach to understand what people actually engaged with.
Entry & Source Performance
Understand where audience engagement begins.
- Compare QR, NFC, direct links, merchandise, collectibles, locations, screenings, and other entry sources
- See which media, promotional, and connected assets bring audiences into RockCandy experiences
- Attribute engagement back to specific sources, placements, and releases
Understand which parts of the media ecosystem actually lead audiences into deeper digital engagement.
Experience & Content Performance
See what audiences explore beyond the primary work.
- Understand which content, scenes, worlds, environments, and experiences audiences explore
- Compare engagement across releases, media, extended content, and interactive experiences
- Track continued and return engagement as the experience evolves
See what audiences come back to instead of stopping at views, streams, impressions, or a single interaction.
Context & Location Performance
Understand how context changes the experience.
- Compare engagement across locations, screenings, installations, events, and other environments
- Measure location-aware experiences when enabled
- See how entry source, location, release phase, and experience context affect engagement
Understand how different contexts shape what audiences discover and engage with.
Important: Partners & Sponsors
Make partner engagement measurable.
- Attribute engagement to partner and sponsor experiences
- Compare performance across branded content, environments, placements, and integrations
- Give partners evidence beyond impressions, exposure, and media placement
Show partners how audiences actually engaged with their role inside the extended media experience.
Where RockCandy Fits
Media & Entertainment Applications
RockCandy can extend a single piece of media or become part of a larger audience experience across production, release, broadcast, live events, physical media, and what comes next.
Film & Theatrical Releases
Extend the Experience Beyond the Screen
Connect audiences to production content, premieres, locations, collectibles, exclusive access, extended story experiences, and evolving content around a film or theatrical release.
Television & Streaming
Keep the Experience Moving Between Episodes
Extend series, broadcasts, and streaming content with deeper media, story extensions, cast and creator content, partner experiences, and new reasons to return.
Gaming & Interactive Worlds
Let the World Extend Beyond the Game
Connect game worlds to locations, physical objects, merchandise, events, extended stories, and digital experiences that can exist outside the primary game environment.
Music & Artist Experiences
Connect Audiences to More of the Artist
Extend releases, performances, merchandise, artist content, locations, exclusives, and evolving digital experiences around the music.
Broadcast & Second-Screen Experiences
Give the Broadcast Somewhere Else to Go
Connect live and recorded broadcasts to contextual content, extended experiences, sponsors, audience participation, and digital destinations beyond the primary screen.
Premieres, Launches & Special Releases
Make the Release Part of the Experience
Connect premieres, launches, screenings, release events, exclusive access, partners, locations, and evolving content into a broader audience experience.
Featured Work
Media / Film Experience
Saturdays — Theatrical Release Experience
An evolving digital experience connecting early supporters to a film as it moves from production toward theatrical release.
Context
- Film production and audience experience evolving in parallel
- Need to engage early supporters without revealing the film too soon
- Limited VIP screening access creates opportunities for exclusive participation
Experience
- Audience experience begins before the finished film is released
- Physical media and collectibles can become persistent entry points
- Location, access, and evolving content can extend the world surrounding the production
Take the Experience Beyond the Screen.
Connect your audience to the worlds, stories, people, places, partners, and content surrounding the work with a digital experience that can evolve alongside it.