RockCandy 
CONNECT YOUR AUDIENCE TO THE EXPERIENCE.
RockCandy powers mobile digital experiences for events, brand activations, sports, and entertainment. Extend the experience. Deepen engagement. Measure what happens.
Your Audience is Already Here.
Brand activations, live events, sporting events, destinations, and campaigns already have a place, a purpose, and people paying attention. RockCandy connects that audience to a mobile digital experience that can continue, evolve, and make their engagement measurable.
Brand Activations
Extend an activation with digital content, participation, and experiences that continue beyond the initial interaction.
- Connect multiple activation touchpoints into one experience
- Give audiences more ways to participate and explore
- See which touchpoints, content, and interactions performed
Live Events & Festivals
Connect audiences to content, participation, access, and experiences that can continue before, during, and after the event.
- Connect signage, credentials, displays, and other touchpoints
- Deliver content, access, participation, and actions throughout the event
- Keep the experience available after the event ends
Teams & Sporting Events
Extend the experience around games, tournaments, teams, and the audiences already invested in them.
- Add participation around games and tournaments
- Give sponsors a role beyond logo placement
- Connect fans across events, venues, content, and team experiences
Destinations
Connect visitors to more of the places they’re already exploring and experiencing.
- Deliver content and experiences tied to places and points of interest
- Add context, discovery, and participation along the way
- See what visitors engaged with across the experience
PHYSICAL-TO-DIGITAL EXPERIENCES
More Than a Landing Page
A RockCandy experience isn’t a static destination. It can respond to context, connect people to different content and interactions, continue across time and place, and evolve as the experience unfolds.
Accesss
Flexible Experience Triggers
QR codes, NFC taps, location, signage, merchandise, credentials, displays, and direct links can all launch RockCandy experiences. The trigger depends on where the experience lives and how your audience encounters it.
- Match the access method to the experience and environment
- Attribute engagement to the source that launched it
- Combine different trigger types when the experience calls for it
Engagement
Extend the Experience
RockCandy can extend what’s available to your audience with content, access, participation, and experiences that go beyond a static destination.
- Explore content, media, and deeper context
- Respond, submit, participate, or unlock access
- Create paths that encourage continued and return engagement
CONTEXT
Experiences That Adapt
A RockCandy experience can respond to where, when, and how someone enters it—and evolve as the experience changes.
- Connect experiences before, during, and after an event
- Deliver different content based on location, source, or entry point
- Update the experience without replacing the way people access it
ANALYTICS
Performance Across the Experience
See how people engaged across the touchpoints, content, and interactions that make up the experience.
- Compare engagement across sources and locations
- Understand which content and actions people engaged with
- Use what happened to improve what comes next
RockCandy focuses on observable interaction tied to real-world context. Personal information is only collected when someone chooses to provide it through a form, submission, or opt-in., submissions, or opt-ins.
Featured Work
Media / Film Experience
Saturdays — Theatrical Release Experience
An evolving digital experience connecting early supporters to a film as it moves from production toward theatrical release.
Context
- Film production and audience experience evolving in parallel
- Need to engage early supporters without revealing the film too soon
- Limited VIP screening access creates opportunities for exclusive participation
Experience
- Audience experience begins before the finished film is released
- Physical media and collectibles can become persistent entry points
- Location, access, and evolving content can extend the world surrounding the production
Create an Experience People Connect With.
Your event, place, campaign, or something we haven’t thought of yet. Tell us what’s happening in the real world. We’ll figure out what RockCandy can add to it.