RockCandy 
All Access. No Laminate.
RockCandy connects audiences to digital event experiences across content, locations, artists, sponsors, and programming throughout your event. Before they arrive, while they’re there, and after the event ends.
Your Event Is Bigger Than What’s on Stage.
The performance, speaker, competition, or headline attraction may bring people in, but the full event experience extends far beyond it. Artists and speakers, sponsors and partners, venues and stages, merchandise, installations, VIP areas, vendors, and the stories surrounding the event all give your audience more to connect with.
RockCandy brings those parts of the event into the digital experience, creating new ways to explore, access, participate, and stay connected before, during, and after the event.
The Full Experience
Create Experiences Across the Event.
RockCandy gives different parts of your event room to become experiences of their own. Connect them when it makes sense, keep them independent when it doesn’t, and let the audience explore what matters to them.
Discovery
Explore the Event
Create digital environments that help audiences discover more of the event, its people, places, content, and experiences.
- Create multi-scene event environments and guided experiences
- Connect stages, zones, installations, vendors, and points of interest to deeper content
- Use location and context to reveal experiences relevant to where attendees are
Content
Go Behind the Scenes
Give audiences access to stories and media that expand what’s happening at the event.
- Connect audiences to artist, speaker, performer, and creator content
- Open access to interviews, backstage media, previews, and exclusive releases
- Evolve content as the event unfolds
Participation
Become Part of the Experience
Create experiences audiences can explore and influence rather than simply watch.
- Create interactive environments, challenges, journeys, and audience-driven experiences
- Adapt experiences based on entry point, location, or context
- Integrate audience participation with artists, sponsors, installations, or event programming
Continuity
Keep the Event Alive
The digital experience can begin before the gates open and continue after the venue empties.
- Build anticipation with pre-event content and access
- Evolve experiences while the event is happening
- Continue with new content, highlights, releases, and reasons to return afterward
SPONSOR ACTIVATION
Give Sponsors a Role in the Experience.
A logo proves the sponsor was there. It doesn’t tell you whether anyone engaged with them. RockCandy can bring sponsors and partners inside the digital event experience with branded content, dedicated experiences, access, integrations, and measurable audience engagement.
Sponsor participation can be as visible or as integrated as the event calls for. A dedicated experience. A branded area inside a larger digital environment. Exclusive content or access. A location-specific experience. A connection to an installation, product, or event asset.
And because that participation happens inside RockCandy, engagement can be attributed back to the sponsor or partner instead of disappearing into overall event traffic.
Contextual Event Experiences
Experiences That Change With the Event.
A festival, conference, or live event changes throughout the day and across the venue. RockCandy can use location, entry source, and event context to shape what audiences see and experience after they enter.
Location
Where They Are
Stage areas, installations, sponsor zones, VIP spaces, exhibits, and other event locations can reveal different content or experiences when location adds meaning.
Entry Context
How They Enter
Credentials, merchandise, sponsor installations, signage, and direct links can provide different context when someone enters, allowing the experience to respond to the source instead of treating every entry as identical.
Event Context
What’s Happening Now
Content and experiences can evolve across event phases, programming, releases, or other planned changes without replacing the original access point.
See How the Event Performs Beyond Attendance.
RockCandy measures engagement across entry points, content, locations, experiences, and partners so event performance doesn’t stop at attendance, impressions, or total scans.
Entry & Source Performance
Understand where event engagement begins.
- Compare QR, NFC, credentials, signage, merchandise, installations, and direct links
- See which event touchpoints bring audiences into RockCandy experiences
- Attribute engagement back to specific sources and placements
Understand which parts of the event actually lead audiences into deeper digital engagement.
Experience Performance
See how audiences engage across the experience.
- Understand which content, scenes, environments, and experiences audiences explore
- Compare engagement across different parts of the event experience
- Track continued and return engagement as the event evolves
Go beyond attendance and traffic counts to understand what audiences actually engage with.
Location & Context
Understand how engagement changes across the event.
- Compare engagement across stages, zones, installations, exhibits, and other areas
- Measure location-aware experiences when enabled
- See how entry source and event context affect content and experience engagement
Understand how different parts of the event shape the digital experience and audience response.
Important: Sponsors & Partners
Make sponsor participation measurable.
- Attribute engagement to sponsor and partner experiences
- Compare performance across sponsor content, placements, and integrations
- Give partners evidence beyond presence, impressions, and logo exposure
Show sponsors and partners how audiences actually engaged with their role in the event.
Where RockCandy Fits
Live Event Applications
RockCandy can support a single experience inside an event or extend across multiple parts of the event itself. Start with the audience, the environment, and what you want the experience to accomplish.
Music Festivals
Connect Audiences to the Full Festival
Connect audiences to artists, stages, sponsors, locations, exclusive content, and digital experiences that evolve throughout the festival.
Conferences & Trade Shows
Extend the Event Beyond the Session
Connect sessions, speakers, exhibitors, sponsors, and event content to digital experiences audiences can explore during and after the event.
Concerts & Live Performances
Take the Experience Beyond the Stage
Connect the performance to behind-the-scenes content, artist experiences, merchandise, sponsors, and digital experiences beyond the show itself.
Fundraisers & Galas
Connect the Audience to the Cause
Bring causes, stories, sponsors, participants, and giving-related experiences into a richer digital event environment.
Community & Cultural Events
Bring the Event’s Stories to Life
Connect audiences to places, programming, exhibits, organizations, stories, and digital experiences across the event.
Premieres & Special Events
Extend the Experience Beyond the Premiere
Connect premieres, screenings, launches, and special events to exclusive media, access, participation, and evolving digital content.
Featured Work
Media / Film Experience
Saturdays — Theatrical Release Experience
An evolving digital experience connecting early supporters to a film as it moves from production toward theatrical release.
Context
- Film production and audience experience evolving in parallel
- Need to engage early supporters without revealing the film too soon
- Limited VIP screening access creates opportunities for exclusive participation
Experience
- Audience experience begins before the finished film is released
- Physical media and collectibles can become persistent entry points
- Location, access, and evolving content can extend the world surrounding the production
Give Your Audience All Access to the Experience.
Your event already has the people, places, content, partners, and energy. Let’s connect them through digital experiences that extend engagement before, during, and after the event.