RockCandy 
The Scoreboard Only Tells Half The Story.
RockCandy connects teams and sporting events to digital experiences around the players, venues, sponsors, content, community, and competition itself. Connect supporters, participants, and partners to more of what surrounds the competition while measuring how they engage.
Engage Beyond the Final Score.
Competition brings people together, but the experience around it starts earlier and lasts longer. Players, teams, venues, sponsors, merchandise, stories, community, and everything surrounding the game give people reasons to stay connected beyond the result.
RockCandy extends that experience digitally without competing with the sport itself. Before the event, throughout the competition, between games, and after everyone goes home.
Beyond The Scoreboard
Get Fans Into the Action
RockCandy connects the people, places, content, and context surrounding the competition to digital experiences that add depth without pulling attention away from the sport itself.
Team & Player Content
Inside the Team
Give audiences access to the people, stories, and culture surrounding the competition.
- Connect audiences to player and team stories, profiles, interviews, and media
- Open access to behind-the-scenes content, training, history, and team culture
- Evolve content across games, tournaments, and seasons
Venue & Course
Where It Happens
Create digital experiences shaped around the places where the sport happens.
- Create venue, course, arena, field, clubhouse, and tournament-area experiences
- Use location and context to reveal different content across different areas
- Connect installations, merchandise, signage, and sponsor areas to deeper experiences
Participation
Join the Experience
Create digital experiences audiences can explore, influence, and participate in around the competition.
- Create multi-scene environments, challenges, journeys, and interactive experiences
- Adapt experiences based on entry point, location, or event context
- Integrate teams, athletes, sponsors, and event programming directly into the experience
Live Context
Follow the Action
Bring relevant information from around the sport into the experience when it adds context.
- Integrate live scores, standings, schedules, tournament information, or external data
- Add course, hole, venue, matchup, or event-specific information
- Keep audiences connected to relevant action happening elsewhere
RockCandy experiences run in the browser, so audiences can enter from QR, NFC, links, or connected event assets without downloading an app.
SPONSOR ACTIVATION
Take Sponsors Beyond the Logo.
The jersey, board, banner, tee sign, or scoreboard placement puts the sponsor in front of the audience. RockCandy can connect that presence to a digital sponsor experience with content, access, participation, branded environments, and measurable engagement.
Sponsor experiences can live inside a larger team or event experience or stand on their own. Connect them to venue locations, merchandise, signage, tournament assets, broadcasts, or other places where the sponsor already has a meaningful presence.
And because the sponsor experience runs through RockCandy, engagement can be attributed back to the partner instead of stopping at impressions, exposure, or logo placement.
Measure What the Scoreboard Doesn't.
RockCandy measures engagement across team and player content, venue and event assets, locations, experiences, and sponsors so you can see what audiences engage with beyond attendance, impressions, and the final score.
Entry & Asset Performance
Understand where engagement begins.
- Compare QR, NFC, signage, merchandise, credentials, venue assets, and direct links
- See which team, venue, tournament, or event touchpoints bring audiences into RockCandy experiences
- Attribute engagement back to specific sources, placements, and assets
Understand which parts of the team or sporting event actually lead audiences into deeper digital engagement.
Experience & Content Performance
See what keeps audiences engaged.
- Understand which content, scenes, environments, and experiences audiences explore
- Compare engagement across team, player, venue, and event content
- Track continued and return engagement across games, tournaments, and seasons
See what audiences come back to instead of stopping at attendance, traffic, or a single interaction.
Venue & Context Performance
Understand how engagement changes around the competition.
- Compare engagement across venue areas, courses, holes, installations, sponsor zones, and other locations
- Measure location-aware experiences when enabled
- See how entry source, location, and event context affect experience engagement
Understand how different parts of the venue or sporting environment shape audience response.
Important: Sponsors & Partners
Make sponsor engagement measurable.
- Attribute engagement to sponsor and partner experiences
- Compare performance across sponsor content, placements, assets, and integrations
- Give partners evidence beyond impressions, exposure, and logo placement
Show sponsors and partners how audiences actually engaged with their role around the team or sporting event.
Where RockCandy Fits
Team & Sporting Event Applications
RockCandy can extend a single game or event, support experiences across a season, or connect audiences to specific parts of a team, venue, tournament, or competition.
Team Game Days
Connect Fans Beyond the Competition
Connect audiences to team content, players, venue experiences, sponsors, merchandise, and digital experiences surrounding the game.
Tournaments
Connect the Full Tournament Experience
Create digital experiences across arrival, competition areas, sponsors, content, results, and what happens before and after the tournament.
Golf Events & Courses
Extend the Experience Across the Course
Connect players and spectators to course context, hole experiences, tournament content, sponsors, scoring information, and digital experiences throughout the round.
Races & Endurance Events
Take the Experience Across the Route
Extend races, runs, rides, and endurance events across routes, checkpoints, participants, sponsors, content, and finish-line experiences.
Recreational & Amateur Sports
Connect Community Around the Sport
Create digital experiences around leagues, clubs, teams, tournaments, community, sponsors, and the people already invested in the sport.
Fundraisers & Charity Events
Connect the Competition to the Cause
Connect participant stories, sponsor experiences, fundraising context, content, and continued engagement to the competition itself.
Featured Work
Media / Film Experience
Saturdays — Theatrical Release Experience
An evolving digital experience connecting early supporters to a film as it moves from production toward theatrical release.
Context
- Film production and audience experience evolving in parallel
- Need to engage early supporters without revealing the film too soon
- Limited VIP screening access creates opportunities for exclusive participation
Experience
- Audience experience begins before the finished film is released
- Physical media and collectibles can become persistent entry points
- Location, access, and evolving content can extend the world surrounding the production
Connect Gameday to Everything Around It.
Connect your audience to the people, places, content, sponsors, and experiences surrounding the competition with a digital experience that can evolve across gameday and beyond it.